In the first year I established Spicy Wear's main colors which are red, white, and black. For year two I wanted to introduce more colors and do it in a symbolic way, after there was confusion over what Spicy Wear represents. In my effort to define what it is, The Colors Project came about. Every color within The Colors Project has a significant meaning. All colors together serve to show that we come from different colors and backgrounds, and no matter what gender, race, ethnicity, or sexual orientation you are, you can Wear and Look Spicy. It goes deeper than that, though. Red symbolizes energy, black - elegance, blue - confidence, and pink - approachability. All these colors are paired with white as it is a naturally positive color. The Spicy Look is a combination of sharp, fresh and sexy. However, Wearing Spicy is about bringing an uplifting energy, feeling elegant, and being positive, confident and approachable. Anyone can be Spicy, all you have to do is Wear it.
Wear Spicy. Look Spicy. Spicy Wear.